MiYoga – Yoga studio for mindfulness and balance
Project Name
MiYoga - Yoga Studio in Uppsala
Overview
A calm, inviting website for a yoga studio offering daily classes for all experience levels.
Challenge
To create a design that conveys calm, well-being and a positive atmosphere, while remaining clear and functional.
Goal
A harmonious, intuitive website that builds trust, inspires visitors, and enables easy booking of courses.
I had my first website created by Iva / igDesigns and I'm absolutely thrilled. From the very first contact, everything went smoothly and extremely quickly. The communication was uncomplicated, warm, and professional. Given my stressful daily life as a self-employed person and mother, it was a huge relief that everything could be done digitally. My wishes and ideas were precisely addressed, and everything was implemented with great care and creativity. I was able to express myself freely while still benefiting from opportunities for improvement. The result is a website that is not only highly functional and modern, but also beautifully reflects my personality. I feel 100% represented, which was incredibly important to me. The design is not only visually appealing but also conveys exactly the feeling and message I wanted to convey to my target audience! A huge thank you! I highly recommend working with them!
- Naomi Eul -
Design approach & decisions
Colors & Typography:
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Warm, earthy colors combined with soft purple tones for a relaxed atmosphere
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Soft, elegant serif font for headings, complemented by a simple sans-serif for readability
Structure & Layout:
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Clear, airy sections with plenty of white space for a calm effect
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Strategically placed call-to-action elements for seamless booking
User experience & interactivity
Intuitive navigation:
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Clearly structured content with direct access to courses, studio information and contact options
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Clear call-to-action buttons for booking and further information
Optimized user experience:
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Attractive images and gentle animations enhance the emotional connection
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Building trust through personal texts and authentic studio insights
Result & added value for the customer
Harmony between aesthetics and functionality:
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A design that radiates calm and invites users to linger
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Efficient structure that focuses on yoga classes and the well-being of clients
